Rino Scanzoni, GroupM’s Chief Investment Officer in North America, is transitioning to Executive Chairman and CEO of both Midas Exchange, a WPP company focused on corporate trade, and Modi Media, GroupM’s advanced television division in the U.S. Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America. Phil Cowdell is appointed President of Platform Services, a new organization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics. and Canada to deliver consistent resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.Īs part of the simplified structure, Lyle Schwartz is named President of Investment, North America.Schwartz has more than 30 years of experience at WPP inclusive of his early positions at Y&R prior to its acquisition by WPP. GroupM announced a simplified management structure in the U.S. Ginés most recently served as an account supervisor for a global digital agency, in which she implemented creative and social media strategies for Panasonic, Nielsen and PayPal. Ginés will lead the strategic development of various campaigns including marketing, public relations and social media projects in the Latin American and U.S. Headquartered in Providence, R.I., (add)ventures has expanded its portfolio of multicultural brand communications since establishing its Miami office in 2008. (add)ventures has appointed María Eugenia Ginés as director, strategy/branding. Portelette will serve as senior vp and GM of The Foundry, which includes T heDrive, Extra Crispy and Life VR. Buckley will serve as of senior vp of digital business development and business operations and GM of the lifestyle group, which includes Real Simple, Southern Living, Health, Cooking Light, MyRecipes, Coast Living and Sunset. Gersh will serve as senior vp of strategy and business development and GM of the celebrity and entertainment group, which includes Essence, EW, People and People en Español. Hirsch will serve as senior vp of digital and GM of the sports group, which includes Sports Illustrated, SI Kids, Golf and Fansided. Long’s group includes Time, Fortune, Money, Time for Kids, InStyle, StyleWatch, xoJane, Food & Wine, Travel + Leisure and Wallpaper. Those four join Meredith Long, who was named GM of the news and luxury group in July. Patty Hirsch, Bruce Gersh, Regina Buckley and Edouard Portelette will now serve as GMs. has added the general manager title to four execs. Prior to this appointment, Sánchez worked at GroupM Miami as Director of Business Development and Director of strategy, Innovation & Programmatic for Mediacom. Familyes leads the largest family content community through leveraging digital technology to discover, produce and distribute the most suitable content about kids, education and home. ![]() ![]() (Looking for your next Career move? Check out Portada’s Career Board!) Javier Sánchez has been appointed CEO at Familyes. People change positions, get promoted or move to other companies.
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